Summary:
Assists PMI-GLC VP Sponsorship and Marketing by planning, developing, and generating all chapter external publicity. Participates in development of marketing initiatives and PMI-GLC event publicity. Almost exclusively uses phone and email for communications, and rarely conducts personal visits to offices of prospective marketing outlets within the region. Expected time requirements are roughly 4 hours per month.
Duties and Responsibilities:
- Proactively seek information from Programs, Professional Development, Outreach teams to identify member facing activities.
- Prepare materials to be sent out via emails by the Communications team or by Marketing using Vertical Response tool in a format that draws attention for events and GLC offerings.
- Attend events and take video clips and pictures of events to be placed on website. PMIGL has a camcorder that we can provide.
- Attend events and provide support for TVOD (Transactional Video on Demand) efforts with Professional Development and other groups – set-up of equipment, recording of event, technical support and loading of videos to TVOD vendor/application and/or website.
- This person will receive no-fee admission to PMIGL activities/events including: Dinner Meetings, Forums, Symposium, and some of the PD and Outreach activities that require day of event attendance to collect pictures, surveys, etc.
- Explore other opportunities to publicize the Open House, Scholarships, PD classes,... etc. such as other news websites, radio etc., and get cost estimates.
- Maintain a rolling publicity plan for internal communication review/development and external publicity development and push using Vertical Response tool.
- Maintain a forward-looking activity/event Publicity coverage plan. The volunteer obviously cannot attend ALL PMIGL events. So, the volunteer shall plan for Publicity coverage using other Marketing volunteers and PMIGL volunteers to provide coverage and ensure event attendance and Publicity the function operates smoothly.
- Store event pictures and videos, and work with Communications to provide event picture access to PMIGL members using Picasa.